Faculty

Mr. S. Balakrishnan is an Assistant Professor in the Department of Commerce at SRM Institute of Science and Technology, Ramapuram Campus, Chennai. He has over 14 years of experience in higher education, teaching undergraduate, postgraduate, and research scholars in the areas of Commerce, Accounting, Taxation, Digital Marketing, Research Methodology, and Business Analytics. His research interests include higher education, artificial intelligence in education, digital marketing, financial literacy, and consumer behavior. He has published research articles in Scopus-indexed and peer-reviewed journals and has actively organized and delivered faculty development programmes, national workshops, and international conferences. 

As an educator and researcher, Mr. Balakrishnan believes in outcome-based, research-oriented, and technology-enabled teaching. He emphasizes experiential learning by integrating real-world case studies, statistical tools such as SPSS, AMOS, and SmartPLS, and AI-powered research applications into the classroom. He actively mentor’s faculty members and research scholars in designing research studies, conducting advanced statistical analyses, and preparing manuscripts for publication in high-impact journals. His goal is to equip learners with the knowledge, analytical skills, and ethical research practices required to excel in academia and industry while contributing meaningful solutions to contemporary business and societal challenges.