SRM Institute of Science & Technology

Faculty

Faculty of Science and Humanities - SRM Institute campus, Ramapuram
Dr. Srinivasan Jayasankar, Assistant Professor

Dr. J. Srinivasan is a passionate educator and researcher specializing in Marketing, Banking, Consumer Behaviour, and Research Methodology, dedicated to making complex commerce and management concepts accessible and engaging for students. With extensive teaching and research experience, he is committed to fostering analytical thinking, practical problem-solving, and academic excellence through innovative and student-centred teaching practices. His research interests include digital marketing, financial services, human resource management, e-commerce, and data analytics using SPSS and AMOS.

Dr. Srinivasan Jayasankar

Assistant Professor

Bio

Dr. J. Srinivasan is an Assistant Professor of Commerce at SRM Institute of Science and Technology, Ramapuram Campus, Chennai, with over eight years of teaching and research experience. He holds a Ph.D. in Commerce, along with M.Phil. in Commerce, M.Com. (Computer Applications), and a Post Graduate Diploma in Personnel Management (PGDPM). His academic career reflects a strong commitment to excellence in teaching, research, and professional development.

His areas of expertise include Marketing Management, Banking and Financial Services, Human Resource Management, Research Methodology, Digital Marketing, Consumer Behaviour, and Data Analytics using SPSS and AMOS. He has published over 40 research articles, including 13 Scopus-indexed publications, presented more than 35 research papers at national and international conferences, and has one published patent. He has also served as a resource person for workshops on research methodology, SPSS, and project writing.