SRM Institute of Science & Technology

Faculty

Faculty of Science and Humanities - SRM Institute campus, Ramapuram
Dr. R. Vijayalakshmi , Assistant Professor

Dr. R. Vijayalakshmi is a passionate educator and researcher specializing in Marketing and Consumer Behaviour, dedicated to making commerce and management concepts accessible and engaging for students. Her teaching and research interests include marketing management, digital marketing, consumer behaviour, research methodology, and taxation. She is committed to fostering academic excellence through innovative teaching practices, quality research, and active participation in scholarly activities.

Dr. R. Vijayalakshmi

Assistant Professor

Bio

Dr. R. Vijayalakshmi, an Assistant Professor in the Department of Commerce at SRM Institute of Science and Technology, Ramapuram, Chennai. My academic journey began with a Bachelor's degree in Commerce with Computer Applications, followed by M. Com, M.Phil. (Gold Medal), and a Ph.D. in Commerce from Alagappa University. Over the years, I have developed a strong passion for teaching, research, and mentoring students while continuously enhancing my knowledge through faculty development programmes, research collaborations, and professional certifications.

My expertise lies in Marketing Management, Consumer Behaviour, Digital Marketing, Research Methodology, Income Tax, and Sustainable Business Practices. I have published 55 research articles in Scopus, Web of Science, ABDC and UGC CARE-indexed journals, presented papers at national and international conferences, and contributed to academic innovation through patents and research guidance. These experiences have strengthened my commitment to quality research and scholarly excellence.