DATE : 19.01.2026

TIME : 10.00 am to 12.30 pm

VENUE : Room No 704

EVENT CONVENER : Dr.V. Bhanu Rekha, Head of the Department, Fashion Designing

EVENT COORDINATORS : Swetha Menon N.P, Assistant Professor, Fashion Designing

Githanjali.R, Assistant Professor, Fashion Designing

Resource Persons

Ms. Ashaa Vigashini Murali Managing Director, Viralli Enterprises Topic: Self-Branding and Personal Positioning Objective of the Event The objective of the seminar was to help students understand the fundamentals of self- branding, creating a strong personal identity, and developing effective personal positioning strategies essential for success in the fashion and creative industries. The session aimed to enhance students’ confidence, professional presence, and communication skills.

Brief Report of the Event The Department of Fashion Designing, Faculty of Liberal Arts and Business Studies, SRM Institute of Science and Technology, Ramapuram, organised an insightful guest lecture on “Self- Branding and Personal Positioning” on 19 January 2026.

The session was delivered by Ms. Ashaa Vigashini Murali, who shared valuable inputs on building a personal brand in today’s competitive environment. She explained the importance of authenticity, self presentation, digital visibility, and strategic networking.

Key points discussed included:

Understanding one’s strengths and unique value Developing a consistent personal brand identity Building professional behaviour and communication Enhancing digital and social media presence Positioning oneself effectively for career opportunities The session was highly interactive, with several students participating and clarifying their doubts on career positioning, entrepreneurship, and personal development. The resource person encouraged students to be proactive in crafting their personal brand and aligning their goals with industry expectations.

Outcomes of the Event Students gained clarity on how to develop an effective personal brand.

Improved awareness of the importance of professional presentation and communication.

Enhanced understanding of digital presence and personal positioning strategies.

Motivation among students to refine their identity and prepare for industry-ready role OUTCOMES OF THE PROGRAM: (Based of SDG) SDG 4 – Quality Education The guest lecture enhanced industry-oriented learning by exposing students to real-

time global garment industry trends, professional practices, and career opportunities.

SDG 8 – Decent Work and Economic Growth Discussions on employment opportunities, entrepreneurship, skill development, and professional networking in the textile and garment sector promoted sustainable economic growth and decent work.

SDG 11 – Sustainable Cities and Communities (Detailed Explanation) Sustainable Development Goal 11 emphasises creating inclusive, safe, resilient, and sustainable communities. In today’s rapidly evolving world, community development is not limited to infrastructure alone; it also depends on the quality, awareness, and preparedness of the individuals who form these communities. The seminar on Self- Branding and Personal Positioning directly contributes to this goal by equipping students with essential personal and professional skills that empower them to participate more effectively in society.

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