Summary of the Event

The Department of Commerce, School of Humanities, Faculty of Liberal Arts and Business Studies, SRM Institute of Science and Technology, Ramapuram, organized an outreach programme titled “A Brand Event – Brand Beyond Campus: Connecting Commerce with Young Minds” on 28th August 2026 at Sacred Heart Matriculation Higher Secondary School, Sholinganallur, Chennai.

As part of the Department's continued efforts to engage with the wider school community and promote commerce education among young students, the team from SRM visited Sacred Heart Matriculation Hr. Sec. School to interact with students, introduce them to key concepts in commerce and branding, and create awareness about future academic and career opportunities in the field. The programme was designed to be interactive and engaging, encouraging school students to think about business, branding, and entrepreneurship in relatable, real-world terms, while also showcasing SRM Institute of Science and Technology's academic offerings in commerce and business studies.

The event reflected the Department's broader vision of taking commerce education “beyond the campus” and fostering early engagement between higher education institutions and school students, in line with the Institute's continued focus on outreach, community engagement, and academic partnership. 

Session Report

a)   Welcome & Introduction – Welcoming the students of Sacred Heart Matriculation Hr. Sec. School and introducing the Department of Commerce, SRM Institute of Science and Technology, along with the purpose of the outreach visit.

b)  Introduction to Commerce & Business Studies – An overview of commerce as a field of study, its scope, and the range of career pathways it opens up, presented in a manner relatable to school students.

c)   Branding & Business Thinking Session – An interactive session introducing students to the basics of branding, business identity, and entrepreneurial thinking, tied to the event's “Brand Beyond Campus” theme.

d)  Interactive Activity / Engagement – Conducting quiz, activity, interactive exercise conducted with students.

e)  Interaction & Q&A – An open interaction session where school students asked questions about commerce education, career options, and life at SRM Institute of Science and Technology.