The Department of Journalism and Mass Communication successfully organized a guest lecture on “Building Brands in the Digital Age” on 9 January 2026 at the Preview Theater, PG Dental Block. The session was delivered by Ms. Subiksha, Founder and CEO of The Friday Project. She shared valuable insights into modern branding strategies and the growing influence of digital marketing. The lecture highlighted the importance of audience engagement, content creation, and building a strong online presence. Through real-world case studies, participants gained a practical understanding of successful brand development. Interactive discussions enabled students to explore current industry trends and digital communication practices. The session also introduced students to opportunities in digital entrepreneurship and creative marketing. Participants benefited from the speaker’s professional experiences and practical advice. The programme enhanced students’ understanding of branding in today’s fast-changing digital landscape. Overall, the guest lecture provided an enriching learning experience and strengthened students’ industry-oriented knowledge.