Title of the Event:Brand Building on the Topic “DECODE THE LOGO – KNOW THE BRAND”

Date:27.12.2025 to 31.12.2025

Total Attendees:52

Event Mode: Online

Incharges:Mrs. U. Karthigai Selvi

,Dr. K. Sushmitha, Assistant Professor

Dr.K.Punitha,  Assistant Professor

Objective of the Event:

Create Awareness of Branding Concepts: Help higher secondary students understand the importance of logos and branding in business and how brands influence consumer choices in daily life.

• Develop Visual Literacy: Guide students to recognize and interpret design elements such as colors, symbols, shapes, and typography used in logos and their role in brand identity.

• Introduce Basics of Marketing & Business: Provide foundational knowledge of branding and marketing concepts, helping students connect theoretical learning with real-world business practices.

• Enhance Creative and Critical Thinking: Encourage students to think creatively and critically while decoding logos and understanding the messages brands convey.

• Expose Career Opportunities in Branding: Introduce students to career options related to branding, advertising, marketing, graphic design, and media, creating early career awareness.