Title of the Event: CRACKING THE FIRST JOB: A ROADMAP FOR FINAL YEAR SUCCESS

Date: 07.08.2026

Time: 11.00 AM to 01.00 PM

Venue: Gallery Hall 1

Total Attendees: 100

Event Mode: Offline

In charges:

Convenors

1.     Dr.J.Srinivasan, Assistant Professor

2.     Mr. A. Hariharan, Assistant Professor

Objective of the Event

The primary objective of the guest lecture on “Importance of Digital Marketing”, organized by the Digital Marketing Club, was to create awareness among students about the growing significance of digital marketing in today’s dynamic business environment. The session aimed to provide students with practical knowledge of how digital platforms and technologies are transforming marketing practices, customer engagement, brand communication, and business growth.

The lecture focused on key areas such as social media marketing, search engine optimization (SEO), content marketing, digital advertising, influencer marketing, email marketing, online branding, and customer engagement through digital platforms. It also highlighted the importance of understanding consumer behaviour, developing digital marketing strategies, creating engaging content, and effectively utilizing digital tools to reach target audiences. The resource person shared valuable insights into current digital marketing trends, industry practices, career opportunities, and the skills expected from students aspiring to build careers in the digital marketing domain.

Through real-world examples, interactive discussions, and practical insights, students were encouraged to understand how businesses use digital channels to promote products and services, build customer relationships, and gain a competitive advantage. The session also motivated students to explore emerging opportunities in digital marketing and develop industry-relevant technical and creative skills.

Overall, the guest lecture enhanced students’ understanding of the importance and practical applications of digital marketing, strengthened their awareness of current industry trends, and encouraged them to develop the necessary skills for pursuing successful careers in the rapidly evolving digital business environment.

The Department of Commerce, Faculty of Liberal Arts and Business Studies, SRM Institute of Science and Technology, Chennai Ramapuram, in association with the Digital Marketing Club, organized a Guest Lecture on “Importance of Digital Marketing” on 07.08.2026 from 11.00 a.m. to 1.00 p.m. at Gallery Hall. The programme was organized for UG and PG Commerce students with the objective of creating awareness about the growing significance of digital marketing and equipping students with an understanding of the digital tools, strategies, and skills required in the modern business environment. The session featured Ms. Harini Karunya, Senior Producer at Sun Network, Aspiring AI Digital Marketer, and Ex-ZEEL, who shared her professional experiences, industry insights, and practical knowledge with the students.

The session commenced with an overview of the evolving digital marketing landscape and the increasing role of digital platforms in modern business operations. The resource person explained how businesses have shifted from traditional marketing approaches towards digital channels to reach wider audiences, engage customers, strengthen brand visibility, and improve business performance. She highlighted the importance of understanding changing consumer behaviour and emphasized that digital marketing has become an essential component of business strategy across industries.

During the lecture, the resource person provided practical insights into various dimensions of digital marketing, including social media marketing, content creation, search engine optimization (SEO), digital advertising, online branding, influencer marketing, customer engagement, and emerging AI-based marketing practices. She explained how organizations utilize digital platforms to identify target customers, create meaningful content, promote products and services, and measure marketing outcomes. Real-world examples and industry experiences shared by the speaker helped students understand the practical application of digital marketing concepts beyond the classroom.

The session also emphasized the importance of developing industry-relevant digital skills and continuously adapting to emerging technologies. The resource person encouraged students to explore digital marketing as a career opportunity and highlighted the growing demand for professionals with a combination of marketing knowledge, creativity, analytical ability, communication skills, and technological awareness. Particular emphasis was given to the emerging role of Artificial Intelligence in digital marketing, including its potential to support content creation, customer insights, personalization, campaign planning, and marketing decision-making. The interactive question-and-answer session enabled students to clarify their doubts regarding digital marketing careers, industry expectations, skill development, and emerging opportunities.

The students actively participated in the guest lecture and demonstrated considerable enthusiasm throughout the session. The interaction enabled them to gain valuable insights into the practical importance of digital marketing, current industry trends, digital platforms, and emerging career opportunities. Students were able to clarify their queries regarding social media marketing, content creation, AI in marketing, digital branding, career opportunities, and the skills required to enter the digital marketing industry. The session was highly informative and motivating, encouraging students to develop relevant digital competencies and remain updated with technological advancements. Overall, the programme successfully enhanced students' awareness of the importance of digital marketing and motivated them to explore digital skills and career opportunities in the rapidly evolving digital business environment.

OUTCOME OF THE PROGRAM:

SDG 4: Quality Education

The “Importance of Digital Marketing” programme contributed to quality education by providing students with practical and industry-oriented knowledge beyond the regular academic curriculum. Through the guest lecture, students gained awareness about the growing role of digital marketing in modern business and learned about social media marketing, content marketing, digital advertising, SEO, online branding, and customer engagement. The session helped students connect theoretical marketing concepts with real-world industry practices. It also encouraged them to develop digital competencies, creativity, communication skills, and continuous learning habits. Thus, the programme enhanced students’ knowledge, learning experience, and career readiness.

SDG 8: Decent Work and Economic Growth

The programme supported Decent Work and Economic Growth by enhancing students’ awareness of digital marketing careers and employability opportunities. Students gained insights into the skills required for careers in social media marketing, digital advertising, content creation, SEO, online branding, and digital business development. The resource person highlighted current industry trends and the growing demand for professionals with digital and technological competencies. The session motivated students to develop job-oriented skills and explore emerging career opportunities in the digital economy. Therefore, the programme contributed to building a digitally skilled and employable workforce capable of supporting productive economic activities.

SDG 9: Industry, Innovation and Infrastructure

The programme aligned with Industry, Innovation and Infrastructure by introducing students to the technological transformation taking place in modern marketing and business practices. Students learned how digital platforms, data-driven marketing, social media, online advertising, and Artificial Intelligence (AI) are transforming the way organizations communicate with customers and promote their products and services. The session created awareness about innovation in marketing and the importance of adapting to technology-driven business environments. It encouraged students to develop digital skills and understand the application of emerging technologies in business. Hence, the programme promoted industry-oriented learning, technological awareness, and innovation among students.

SDG 17: Partnerships for the Goals

The programme contributed to Partnerships for the Goals by strengthening the connection between academic learning and industry expertise. The interaction with Ms. Harini Karunya, Senior Producer at Sun Network, Aspiring AI Digital Marketer, and Ex-ZEEL, provided students with valuable exposure to professional experiences, current industry practices, and emerging digital marketing trends. The collaboration between the Department of Commerce and the Digital Marketing Club created a platform for knowledge sharing, industry interaction, and professional development. Such academic–industry engagement helps students understand workplace requirements and develop competencies relevant to the evolving business environment. Thus, the programme promoted meaningful institutional and industry collaboration in support of quality education, employability, innovation, and sustainable development.