Behind Every Brand: The Power of Advertising

Date: 08.01.2026

Time: 10.30 AM to 12.30PM

Venue: East Block, Room no: 102

Total Attendees: 115

Name of the Resource Person/ Guest: Mr. Muralikrishna Kamalkannan, Content Strategist, Junior VFX Editor, and Event & Brand, Manager, Vimimagic

Profile of the Speaker: Mr. Muralikrishna is a dynamic media and branding professional currently working at Vimimagic as a Content Strategist, Junior VFX Editor, and Event & Brand Manager. With hands-on experience in advertisement creation and digital content development, He plays a key role in crafting impactful brand narratives and actively handle visual content editing using VFX and video tools, ensuring creative excellence across platforms. His expertise extends to planning and executing events for both government and private organizations, managing end-to-end coordination. Mr. Muralikrishna has contributed to multiple branding and promotional campaigns, blending strategy with creativity which is known for strong organizational and communication skills, bridge content, visuals, and events seamlessly. His work reflects a balance of creative thinking, technical skills, and strategic brand management.

Event Mode: Offline

Incharges:

Organizing Secretary

Dr.T.V. Ambuli, Head Department of Commerce,

Convenor

Dr. K. Sushmitha, Assistant Professor

Mrs. U. Karthigai Selvi, Assistant Professor

Objective of the Event:

The objective of this event, titled “Behind Every Brand: The Power of Advertising,” was to help students understand the crucial role advertising plays in building strong brands and influencing consumer behavior. The session aimed to provide insights into how creative communication, strategic media planning, and persuasive messaging contribute to brand recognition, trust, and long-term market success. Industry professionals were invited to share real-world examples, advertising campaigns, and practical techniques that highlight the impact of advertising in competitive markets. The event also sought to inspire students to think creatively and analytically about advertising as a powerful tool for brand growth, customer engagement, and business sustainability.