Event Title: International Conference 2026 – The Infinite Loop: From Disruption to Design – Rethinking How Business, Technology, and Humanity Evolve Together

Date: 9 January 2026
Time: 10:00 A.M. onwards
Venue: Hi-Tech Hall II, Gallery Halls & Virtual Mode

Summary of the Event

The Faculty of Management, SRM Institute of Science and Technology, Ramapuram Campus, successfully organized the International Conference 2026 – “The Infinite Loop: From Disruption to Design – Rethinking How Business, Technology, and Humanity Evolve Together” on January 9, 2026. The conference brought together academicians, researchers, industry experts, and students to deliberate on the evolving interface between business, technology, and society in an era of rapid transformation.

The inaugural session featured distinguished dignitaries including the Chief Guest, Dr. Justin Paul, and eminent Guests of Honour. In his keynote address, Dr. Justin Paul emphasized the transformative impact of Artificial Intelligence, digital innovation, and global business integration on contemporary management practices. He highlighted the need for future leaders to develop adaptive skills, ethical responsibility, and interdisciplinary knowledge to thrive in a technology-driven world.

A significant highlight of the conference was the official release of the Conference Proceedings, showcasing selected research contributions presented during the conference. This initiative aimed to promote academic dissemination, scholarly collaboration, and visibility of emerging research in management and allied fields.

The Chief Guest also launched his latest book titled “AI for Marketing” during the event. The book launch underscored the growing relevance of artificial intelligence in marketing strategy, customer analytics, and digital business transformation. Dr. Paul briefly shared insights from the book, emphasizing how AI is reshaping marketing research, consumer engagement, and strategic decision-making.

The conference followed a hybrid format, with both offline and online technical sessions. Approximately 28 research papers were presented in offline tracks and around 85–90 papers in online tracks, covering a wide spectrum of interdisciplinary themes. The hybrid structure enabled broader participation from national and international researchers, fostering academic exchange and collaborative dialogue.

Parallel technical sessions facilitated meaningful discussions on contemporary issues such as AI-driven business transformation, sustainability, finance, HR analytics, digital marketing, fintech innovation, consumer behaviour, and emerging business models. These sessions encouraged scholarly interaction, constructive feedback, and future research collaborations.

Overall, the conference served as a vibrant academic platform promoting research excellence, industry interaction, and global academic networking, aligning strongly with the conference theme of rethinking how business, technology, and humanity evolve together.